Cover Letter Points to Consider
Whenever possible, address the cover letter to a specific person by name and title. This requires a minimum of research that will ultimately pay off in more interviews. The only time this may not be possible is when responding to a “blind ad” where there is no way to know the name of the company to research. In this case, send the letter to the title of the appropriate hiring manager, e.g., “Production Manager,” “Maintenance Supervisor,” “Office Manager,” etc. Never use the phrase “To Whom It May Concern.”
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